Keep what works. Rebuild what doesn’t.
Tampa websites that earn their place.
A redesign for the established business whose site has real domain authority worth preserving — and gaps worth fixing. Custom theme, conversion mechanics installed, every old URL 301’d page-by-page so the rankings move with you. Ten days. Senior-led. We don’t gut a site that has equity — we rebuild around it.
Fixed price · 10-day delivery · Migration audit included
Or get a free 5-min site audit first →
- Page-by-page 301 map · rankings hold
- Plugin cleanup · 25+ → ~8 typical
- Core Web Vitals “Good” · LCP, CLS, INP
- WCAG 2.1 AA · baseline shipped
Website redesign · You’re not alone if…
Six things a redesign should fix. One it shouldn’t pretend to.
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01
Performance debt. Three-year-old WordPress with 25–40 plugins, page builders stacked three deep, 4MB hero images. LCP at 6 seconds. A custom theme strips it out and the number drops under 2.
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02
Conversion mechanics gap. No sticky mobile CTA, no click-to-call header, no multi-step form. These weren’t standard three years ago. They are now — and they double form-fill on the same traffic.
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03
Brand drift. The services you sell today aren’t what you sold when this site shipped. Your prices changed. Your audience changed. The site is showing the wrong business to anyone who lands on it.
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04
Mobile-first reality. Google indexes the mobile version. Yours was an afterthought. The canonical version of your site — the one Google ranks — is the one you don’t look at.
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05
Schema you’re not emitting. FAQPage, LocalBusiness, Service, Review — rich-result eligibility you’re leaving on the table. Free CTR lift, never claimed.
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06
Accessibility floor. ADA lawsuits against small-business sites tripled 2018–2024. WCAG 2.1 AA is the new minimum, not a nice-to-have. Built-in a11y is a defense.
If two of those land, redesign is the right call. The one thing it can’t fix: a site with no rankings to preserve in the first place — that’s an authority build, not a redesign.
Website redesign · The thing
A redesign isn’t a rebuild. It’s surgery on a site that already has equity.
Most agencies treat “redesign” as a synonym for “rebuild from scratch.” That’s how they bill more, and it’s how clients lose rankings. Both are bad outcomes — and both are avoidable.
A redesign on a site with real domain authority is a different job. The first 48 hours are entirely about understanding before touching: full crawl, ranking baseline, page-by-page grade, redirect map. We decide what to keep, what to kill, what to rewrite. Every URL gets a decision. One human signs the map. Then we build.
The output is a custom theme, modern conversion mechanics, Core Web Vitals in “Good,” WCAG AA shipped, and a 301 plan that holds your rankings through the cut-over. It’s less greenfield than an authority build, and that’s the point.
What you get
Four categories. Every redesign ships all of them.
Not a feature list designed to look long. Four buckets, scaled to your site.
Audit, map, preserve
Days 0–2
- Migration audit — full crawl, ranking baseline, page-by-page grade. Keep, kill, rewrite, or 301. You sign off before any pixel moves.
- 301 redirect map — every old URL accounted for, reviewed by a senior, no orphans. Rankings transfer with the move.
- Risk gate — if migration risk is high (multilingual, custom post types, e-commerce catalogs) we tell you before, not after.
Custom theme, no builder bloat
Days 2–4
- Custom WordPress theme (FSE) — no Elementor, no Divi, no stacked builders. You own it outright. Your team rearranges blocks without breaking the look.
- Plugin cleanup — typically 25+ down to ~8. The site loads because we removed the things slowing it down, not because we papered over them.
- Pre-launch staging URL — live by day 4. You see the real thing in the browser, not a flat mockup.
Mechanics that didn’t exist three years ago
Days 4–8
- Sticky mobile CTA, click-to-call header, multi-step forms with progress. The basics of converting in 2026. They double form-fill on the same traffic, typically.
- Targeted rewrites — pages with intent mismatch or thin content get rewritten. Roughly 30–50% of pages, on average. The rest migrate cleanly.
- Schema markup — FAQPage, LocalBusiness, Service. Rich-result eligibility added where applicable.
DNS, monitor, post-launch review
Days 8–10
- Near-zero downtime DNS cut-over — typically at low-traffic hours (3–5 AM local). 301s firing. GSC sitemap re-submission and URL inspection.
- Core Web Vitals “Good” verified — LCP, CLS, INP cleared per page. Image optimisation sweep, WebP, lazy-loaded.
- 30-day monitoring + post-launch review — we watch for crawl errors, ranking shifts, broken redirects. Fixed at no charge if anything moves.
Want this scoped to your site? Send the URL and we’ll tell you whether redesign or a full rebuild is the right call — free, in a 5-minute Loom.
How it ships
Four phases. Ten calendar days. No black-box silence.
Longer than a greenfield authority build (10 vs. 14 of them) sounds wrong — until you remember we have to understand what exists before we replace it. The first two days are entirely about that.
Migration audit
Full crawl (Screaming Frog), ranking baseline (Ahrefs/SEMrush), GSC URL inspection. Decide what to keep, kill, rewrite. 301 plan drafted. You sign off.
→ Crawl report · ranking baseline · signed 301 map
Theme + structure
Custom FSE theme built. Page architecture set. Plugin cleanup. Staging URL live by end of day 4 — you see the real thing in the browser.
→ Custom theme · staging URL · plugin audit
Migrate + rewrite
Content migrated with edits. Targeted rewrites where audit found intent mismatch. Schema added. Conversion mechanics installed. Image sweep.
→ Migrated content · new mechanics · staging review
Cut-over + monitor
DNS cut-over with 301s in place. GSC re-submission. URL inspection. 30-day monitoring window starts. Post-launch review on day 41.
→ Live site · redirect map firing · monitoring active
Pricing · No hidden number
Starts at $2,000. Here’s exactly what moves it.
We put the number on the page because we’re the kind of agency that puts the number on the page.
Standard redesign
For the typical Tampa $1M–$20M business with 20–60 indexed pages, real ranking equity, and the conversion gaps three years of WordPress sprawl will give anyone.
- Migration audit + 301 plan
- Custom WordPress theme (FSE)
- Conversion mechanics installed
- Core Web Vitals “Good”
- Schema markup · WCAG 2.1 AA
- Plugin cleanup · image sweep
- 30-day post-launch review
Complex redesign
For sites with multilingual, custom post types, e-commerce catalogs, or 1,000+ pages. Same methodology, more URLs to map. Individually scoped after the audit.
- Everything in Standard
- Multilingual / hreflang handling
- Custom post-type migration
- WooCommerce catalog migration
- Bulk URL mapping (1,000+)
- Priced after the migration audit
- Senior-led — the person doing the work is the person you talk to
- You own the theme outright at launch
- Weekly progress, in writing — no “we’re working on it” black-box weeks
- Fixed scope, fixed price — no surprise change orders
- Audit credit: the $500 SEO audit applies. Net: $1,500 if you came in via the audit within 90 days.
Pairs well with
Before, instead, and after.
Redesign is the surgical option. These come before it, replace it, or follow it.
Before you commit
Things buyers ask.
If your question isn’t here, ask it on email. We’d rather answer once, in writing.
Redesign or full authority-site rebuild — which do I need?
Redesign if your current site has 12+ months of domain authority, real backlinks, and indexed rankings worth preserving. Authority site if your current site is <6 months old, very small (<5 pages), or has lost rankings due to penalties or spam. If you’re unsure, the $500 audit tells you which is right — refundable against either engagement.
Will I lose rankings during the redesign?
Properly: no. We map every old URL to a new URL via 301 redirects. Google passes equity through 301s; rankings hold typically within 14 days of cut-over. Improperly — what most agencies do, and what theme swaps do — rankings drop, sometimes catastrophically. Our 301 map is reviewed by a senior before cut-over. We won’t ship if migration risk is high.
Will my page count change?
Often: yes, by design. Most existing sites have orphan pages, cannibalisation, or intent mismatches. A typical 40-page site becomes a 32-page site — the eight cut pages 301’d to the most-relevant remaining page. Rankings improve because Google sees clearer topical signals.
Do you only redesign WordPress sites?
Primarily, yes — WordPress-to-WordPress is our deepest expertise. We will not migrate from WordPress to Shopify (referred to specialists). Migrating to WordPress from Wix, Squarespace, or a custom CMS is in scope but adds 2–3 days for platform translation. Same fixed price; longer timeline.
Will my site go down during the cut-over?
Near-zero downtime, by design. Cut-over typically happens at low-traffic hours (3–5 AM local). DNS propagation can cause some users to see the old site for up to 2 hours, but neither version is “down.” If your site is on shared hosting with slow DNS propagation, we stage longer — tell us in the kickoff.
What happens after day 10?
A 30-day post-launch monitoring window starts immediately. We watch GSC for crawl errors, URL inspection issues, and ranking shifts. Any 301s that aren’t firing get fixed at no charge. Day 41: post-launch review meeting (free, included). We look at GA4 + GSC together and decide if any follow-up is needed.
Q2 capacity · Redesign slots open
Keep the rankings. Lose the bounce rate.
Send us your URL. We’ll do a free 5-minute Loom audit — what your site is leaking, whether redesign or full rebuild is right, and what it would cost. No call required, no follow-up sequence, no auto-DMs.