§ 01 · Berth · Outbound · Web design · Conversion-first
Your site
looks dated.
It’s costing you the click.
A redesign for the established service business whose site is starting to look older than its competitors’ — built around one job: convert the visitors you already get. Senior-led. No slide deck. No eight-month timeline. Two to three weeks, a custom theme you own, a site that finally matches the company behind it.
Request the manifest · Open the hull
From $3,000 · 2–3 week build · Custom theme · You own it
Cargo manifest · A typical Refresh build · Tampa
What ships in a 2–3 week rebuild.
- 01Custom theme & brand system · you own it✓ TYP.
- 02~8 core pages · rewritten & built✓ TYP.
- 03Conversion architecture · CTAs · path✓ TYP.
- 04Brand-aligned imagery · generated✓ TYP.
- 05Clean migration · 301s · no downtime✓ TYP.
- 06Lighthouse 95+ · WCAG 2.1 AA✓ STD.
THEME
OWN IT Lands Wk 3
Web design · Verified outcomes · 2026
Numbers describe a typical Refresh-tier rebuild for an established Tampa service business. Actual outcomes depend on starting site state and industry — the free 5-minute audit shows you what’s bleeding the click before any of this gets quoted.
§ 02 · Berth · The Problem · You’re not alone if…
The business grew up. The site didn’t.
Four failure modes we see in every audit of an established service business with a dated wrapper.
You’re tired of
- Watching newer competitors look sharper than you do on the same screen as a prospect.
- Eight-month redesigns that cost what a senior hire costs and ship a template anyway.
- Junior employees asking why the site looks like that — and not having a good answer.
- Getting traffic that doesn’t convert because the path to “contact” is fuzzy.
Failure mode · 01
Your competitors look sharper than you do — on the same screen as a prospect.
Newer entrants in your category took the design discipline seriously; your site reads as “we’ve been here longer,” which on a small screen translates to “we haven’t kept up.” The visual cost of looking dated is a real cost: the click moves before the substance is read.
Pattern · category disruption · 2024 onward
Failure mode · 02
You get traffic — it just doesn’t convert.
The site is slow, the path to “talk to us” is fuzzy, and the phone doesn’t ring like the analytics say it should. The clicks are landing; the conversion architecture isn’t catching them.
Audit · conversion path
Failure mode · 03
Your last redesign ran eight months and shipped a template.
It cost what a senior hire costs, took a quarter and a half of attention, and ended in something you can’t tell apart from three other agencies’ templates. The custom was in the slide deck; the deliverable wasn’t.
Pattern · long-cycle agency build
Failure mode · 04
A junior employee asked “why does our site look like that?”
You didn’t have a good answer. That’s the real signal: when the people IN your company can’t defend the wrapper, the people outside it have already stopped trying. If two of these four land, you’re our buyer — and the rest of this page is what we’d build instead.
Receipts · honest internal signal
§ 03 · Berth · The Position · The thing
A pretty site that doesn’t convert is decoration.
We build the other kind.
Most agency redesigns optimize for the wrong reviewer. They’re built to win the approval of the person signing the invoice — big hero, lots of white space, a logo animation — not the person who’ll actually use the site to decide whether to hire you.
We optimize for the second person. The first screen says what you do and who you do it for, in plain English. The path to “talk to us” is never more than one click and never asks for more than it needs. The site loads before patience runs out. The design is distinctive enough that it doesn’t read as “generic small-business website” — that read costs you the click before a word is read.
Custom where it moves the needle — positioning, hooks, the actual angle. Templated where it doesn’t — the button styles, the grid, the spacing scale. That’s how the timeline collapses from quarters to weeks without the result looking collapsed.
§ 03.5 · Berth · The Receipt · Sample voyage · Illustrative
1,500+ ranked keywords.
A Tampa rebuild archetype.
Illustrative archetype — a composite of Tampa-area service-business rebuilds we’ve done. The pattern: look less like every other agency in town and convert the traffic we already get. Custom theme shipped in two weeks, every core page rewritten in plain English, SEO fundamentals wired in that the old wrapper had been ignoring.
Typical outcome at this scope: 1,500+ ranked keywords by month five, no programmatic pages added — just rebuilding the core nine pages on the principles in §03 and letting Google catch up to a site that finally says what it does in language a buyer would search for. Hypothetical company & figures; real pattern.
The full archetype walkthrough is on the work index. We won’t pretend every redesign moves the same number — actual outcomes vary by category competition density and how cleanly the rebuild lands. The same operating thesis runs through all of them; the receipts are what we earn after we ship for you.
§ 04 · Berth · The Haul · What you get
Four things. The full stack on every build.
Not a feature list designed to look long. Four categories, scaled to your site. Each one with the part the timeline lives in.
Positioning & conversion plan
The angle. Week 1.
- Who you’re for · what you do better · why pick you
- Page map: keep / rewrite / redirect / kill — no equity lost
- Conversion architecture · CTAs · what happens after click
Signed off before design starts
Custom theme & brand system
A real visual identity.
- Colour · type · layout · image direction — distinctive, not generic
- Block patterns for every section · your team rearranges without breaking
- Brand-aligned imagery · generated to match · no clip-art interim
You see the real thing in the browser
Plain-English page copy
Specific over abstract.
- Every core page written — home, services, about, contact — in your voice
- Headlines that say something · “ranked 67 keywords” beats “measurable results”
- SEO fundamentals · titles, metas, schema, internal links — basics done right
No “bespoke,” no “world-class”
Technical foundation
WordPress + Gutenberg · you own it.
- Speed & accessibility built in — Lighthouse 95+ · WCAG 2.1 AA
- Clean migration · 301s · no downtime · no lost equity
- WooCommerce when there’s a real retail line · scoped into Rebuild+
Launch requirement · not a post-launch task
Want this scoped to your site? Send the URL — we’ll tell you what we’d change in week one in a free 5-minute Loom.
§ 05 · Berth · The Log · How it ships
Two to three weeks. Four phases. No black-box silence.
The same process behind every Web Design in Tampa FL build — full version, with deliverables and timelines, lives on the process page.
Audit & angle
Grade every page · agree positioning
- Page-by-page grade: keep · rewrite · redirect · kill
- Positioning brief · signed off before pixels move
- Conversion path mapped end-to-end
→ Page map · positioning brief · conversion plan
Design & build the system
Custom theme · block patterns · identity
- Real thing in the browser · not a flat mockup
- Block patterns for every section type
- Brand imagery generated to match
→ Custom theme · block patterns · brand imagery
Copy & assemble
Every core page · your voice
- Every page written and built
- SEO fundamentals wired in
- Staging URL review · you sign off live
→ All core pages · SEO basics · staging review
Migrate & launch
301s · no downtime · no lost equity
- Redirect map for every URL worth keeping
- Live with no downtime
- Handover Loom · how to drive it
→ Live site · redirect map · handover walkthrough
§ 06 · Berth · The Price · No hidden number
Starts at $3,000. Here’s exactly what moves it.
We put the number on the page because we’re the kind of agency that puts the number on the page.
Refresh
$3,000 · 2–3 weeks · right-pages-wrong-wrapper
- Custom theme & brand system
- Up to ~8 core pages · rewritten & built
- Conversion architecture · SEO fundamentals
- Brand-aligned imagery
- Migration with 301s · no downtime
- Lighthouse 95+ · WCAG 2.1 AA
Rebuild+
From $5,000 · 3–4 weeks · also wants more pages
- Everything in Refresh
- Service detail & industry pages
- Light location/service-area pages
- Deeper internal-link structure
- Optional WooCommerce build
- Priced by page count & scope
In both, always: senior-led · you own the theme & site at launch · weekly progress in writing · fixed scope, fixed price, no surprise change orders. Not included: domain registration (~$12–15/yr, yours directly), a real photoshoot, and ongoing SEO beyond launch (that’s the care plan or a scoped engagement).
§ 08 · Berth · Home waters · Hillsborough County, FL
Web design, city by city.
We’re a Tampa agency, and Hillsborough is home turf — so we build for the market each city actually has, not a copy-paste of the last one. Pick yours.
- 01TampaThe city — neighbourhood-deep
- 02BrandonEast-side commercial hub
- 03RiverviewGrowing faster than incumbents
- 04Plant CityStrawberry town + I-4 industrial
- 05Town ‘n’ CountryDense, mature, west Tampa
- 06CarrollwoodEstablished & upscale, north
- 07WestchaseAffluent master-planned NW
- 08FishHawkAffluent, research-everything SE
- 09ValricoEstablished east-side suburb
- 10Bloomingdale1980s–90s, re-roof window
- 11LutzRural acreage + new subdivisions
- 12OdessaAcreage & gated, NW
- 13Citrus ParkSuburban NW, near Town Center
- 14NorthdaleMature 1970s–80s, north
- 15Lake MagdaleneMature north-Tampa lakes
- 16Temple Terrace1920s golf town, USF-adjacent
- 17Apollo BeachCanal homes & coastal trades
- 18Sun City Center55+ community that researches
- 19RuskinAg roots + SouthShore wave
- 20WimaumaExploding — first-mover territory
- 21GibsontonRiverfront industrial + new builds
- 22SeffnerPractical, blue-collar, near I-4
- 23ThonotosassaRural NE — well, septic, acreage
§ 09 · Berth · Marginalia · Before you commit
Things buyers ask.
FAQ · 01
A custom site for $3,000? What’s the catch?
No catch. The savings come from refusing to redesign every component from scratch, refusing to run multi-week brand workshops, and refusing to layer in account managers between you and the work. Senior people, a proven system, applied fast. “Custom” goes into the parts that move the needle — your angle, your copy, your conversion path — not into reinventing button styles.
Pricing discipline · how the math works
FAQ · 02
How is this different from an authority site?
Web design is a conversion product — makes the traffic you have convert. Authority sites is an SEO product — builds depth so you GET more traffic. Same brand system, same speed, same team. Start where the problem actually is.
Two products · same OS
FAQ · 03
Will I lose my Google rankings in the move?
No — handled properly. In Phase 01 we grade every existing page and build a redirect map. Pages worth keeping get migrated; the rest get 301-redirected to the most-relevant new page. Ranking equity transfers. The site doesn’t go down.
Migration · 301s · no equity loss
FAQ · 04
Can my team edit the site after launch?
Yes. WordPress block editor with bespoke patterns for every section type. Your team changes copy, swaps images, adds pages, rearranges sections without touching code — and the brand system stops them accidentally breaking the look. You own the theme outright.
Ownership · self-editable
FAQ · 05
Do you do eCommerce?
Yes — WooCommerce, when there’s a real retail revenue line that needs it (HVAC parts, dental supplies, that sort of thing). Product catalog, checkout, Stripe/Square, shipping logic, inventory. Priced into the Rebuild+ scope rather than the $3,000 Refresh.
eCommerce · WooCommerce · Rebuild+
FAQ · 06
What if my industry isn’t one you’ve done?
If you have $1M+ revenue, an established team, and a search-driven buyer, the playbook probably applies. Shipped industries: HVAC, roofing, plumbing, electrical, mold, pest, dumpster rental, lawn care, attorneys, IT/MSP, B2B services, real estate, healthcare, medspas, dental, restaurants, retail, non-profit. Email us — we’ll tell you straight whether it fits.
Industry fit · email for honest read
Berth · 10
A site that matches the company. In three weeks.
Send us your URL. We’ll do a free 5-minute Loom audit — what’s costing you the click, what we’d change in week one, what it would cost. No call required, no follow-up sequence, no auto-DMs.
- Free 5-minute Loom audit · senior-reviewed, not template-stamped
- Refresh from $3,000 · 2–3 weeks · custom theme you own
- Rebuild+ from $5,000 · 3–4 weeks · service detail & location pages
- Fixed scope, fixed price · no surprise change orders
- Lighthouse 95+ · WCAG 2.1 AA · launch requirements
Tampa, FL · Also working in: Orlando · Jacksonville · Miami · St. Petersburg
§ 11 · Berth · Send it over · Start the project
Send us your site. We’ll send a straight answer.
Your URL, your industry, your metro, and what’s bugging you — that’s enough for a real read from the person who’d do the work, usually within a business day. Prefer plain email? support@misspepper.ai reaches the same inbox; or call 844-202-6410.
We confirm receipt within one business day · often same day