§ 01 · Berth · Outbound · Services in port · 2026
Five services.
One discipline.
Every page we ship exists because search demand exists — that’s the whole methodology. The authority site is the spine. The audit tells you what to put on it. Programmatic SEO scales it. The care plan keeps it compounding. Pick the entry point that fits where you are; the discipline doesn’t change.
Request the manifest · Open the hull
From $3,000 · 14-day builds · Senior-led · $500 audit refundable against any build engagement
Cargo manifest · Five entry points · One discipline
What ships out of the studio.
- 01Authority sites · 80–200+ pages · 14-dayFLAGSHIP
- 02Web design · custom theme · 2–3 weeks✓ READY
- 03SEO audit · $500 · refundable · 3–5 days✓ START
- 04Programmatic SEO · pages at scale✓ READY
- 05Care plan · hosting + content cadence✓ READY
- 06Bundles · packages · upsell laddersrefused
ENTRY
PORTS Ship in days
Across the work · 2021–2026 · Tampa-anchored
Numbers describe typical outcomes for a Tampa Bay topical-authority build. Actual outcomes vary by industry, competitive density, and starting site state — the audit shows you what’s bleeding leads before any of this gets quoted.
From the last batch of audits
What a $500 audit typically finds.
Four real anonymized findings we surface again and again on Tampa Bay sites. Each one has a known fix effort and a known ranking impact. The audit names the top ten in yours, prioritized.
Keyword cannibalization
Two pages on your site are competing for the same query — Google can’t pick which to rank. Consolidate one, redirect the other, watch the rank consolidate too.
NAP inconsistency
Your name/address/phone disagrees across the site, GBP, and 14 citation directories. The local algorithm reads this as “two businesses” and trusts neither.
Core Web Vitals — image bloat
Hero images shipped at 3–5MB. The LCP fails on 4G. Compress, convert to WebP/AVIF, lazy-load below the fold. One afternoon of work, sitewide Core Web Vitals pass.
Schema markup gap
No LocalBusiness, Service, or FAQ schema. The SERP entry has no rich features. Add the right schema types and the click-through rate climbs because the listing finally signals what you do.
§ 02 · Berth · The Manifest · Services in port
Pick the entry point. The discipline is the same.
No bundles, no packages, no upsell ladder. Five clear services. Most clients start with one and grow into the next.
Authority Sites
From $3,000 · 80–200+ pages · 14-day delivery
- Full topical-cluster build — pillars, spokes, internal-link graph
- The cluster is the SEO product
- ~60 days to first-page rankings · typical
See the three tiers
Web Design
From $3,000 · custom theme · 2–3 weeks
- Conversion-first rebuild for the established service business
- Custom theme · you own it · brand system does the heavy lifting
- Senior-led · no slide deck · no eight-month timeline
What a redesign looks like
SEO Audit
$500 · credited toward a build · 3–5 days
- Senior diagnosis before you commit to anything
- Loom walkthrough + written keyword thesis you keep
- $500 comes off the build if you hire us
What’s in the audit
Programmatic SEO
Project-based · scoped to your data
- Hundreds of pages from a template + dataset · the way that ranks
- Indexation managed · internal links wired · thin content refused
- How Tampa-first becomes Florida-wide
How it works
Care Plan
Monthly · hosting + content cadence
- Managed hosting · security + updates · uptime monitoring
- Monthly content additions · plain-English report
- Authority decays without upkeep — this is the upkeep
What’s covered
Start with a free 5-min audit
No charge · no call required · no follow-up
- Send your URL, industry, metro
- 5-minute Loom back — what’s costing you leads, what we’d ship in week one
- Which of the five fits — or “none yet, here’s why”
Send us your URL
Five services. Zero bundles. Same brand system, same senior team, same speed. Pick one and grow into the next.
§ 03 · Berth · The Position · Operating thesis
One discipline, five entry points.
The methodology IS the product.
Five services sound like an agency menu. They’re not. They’re five entry points into the same operating system — one that says every page on the site exists because a real buyer would search for it, that custom belongs in the angle and not the button styles, and that the home metro is the proof before the next one is the pitch.
An authority site is what shipping that discipline looks like at full scope. A web-design rebuild is what shipping it looks like when the topical cluster already exists but the wrapper is dated. An audit is what diagnosing the gap looks like before you commit. Programmatic SEO is what scaling the discipline looks like across metros. The care plan is what keeping it alive looks like after launch.
You don’t have to do all five. You do have to start with one. And we’d rather point you to the right one than sell you the expensive one.
§ 04 · Berth · The Route · How the pieces fit
Most clients walk this path. You can join it anywhere.
Four steps. One discipline running through all of them.
Route · 01
Diagnose.
Start with the $500 SEO audit — or skip it if you already know the site is the problem. Either way you get the keyword thesis before any building starts. No surprise pivots, no “we found out later.” The audit is a real deliverable; the $500 credits against any build.
Entry · the cheapest insurance against the wrong build
Route · 02
Build.
An authority site if you need topical depth that ranks; a web-design rebuild if you mostly need the site you already get traffic to actually convert. Both ship in two to three weeks, not two to three quarters.
Construction · ships in days
Route · 03
Scale.
Once the home metro is earning, programmatic SEO applies the same playbook to the next metros and service areas — Tampa first, then Florida, then wherever the demand is.
Expansion · earned, not assumed
Route · 04
Sustain. Authority decays without upkeep.
The care plan keeps hosting, security, and a monthly content cadence running so the authority you built keeps compounding instead of decaying. Pages need refreshing, the stack needs updates, a steady trickle of new content keeps the cluster growing. You don’t have to do all four. You do have to start with one.
Operation · monthly · keeps compounding
§ 05 · Berth · Marginalia · Before you pick one
Questions people ask first.
You’re trying to figure out
- Which of the five services actually fits your situation.
- Whether you can start small without committing to the expensive one.
- How “authority site” is different from “web design” — they sound related.
- What happens after launch — and whether you have to pay monthly forever.
FAQ · 01
Which service do I actually need?
Short version: if your organic lead volume is flat and your competitors out-rank you, you need an authority site — depth wins. If you get decent traffic but the site looks dated and doesn’t convert, you need a web-design rebuild. If you’re not sure, get the $500 audit — or just the free 5-minute Loom — and we’ll tell you straight. We’d rather point you to the right service than sell you the expensive one.
Triage · the most useful question
FAQ · 02
Can I start with just the audit?
Yes — and a lot of clients do. The $500 audit is a real deliverable, not a sales call: Loom walkthrough plus a written plan with the keyword thesis. If you build with us afterward, the $500 comes off the build price. If not, the plan is yours.
$500 · credited · keep the plan either way
FAQ · 03
Authority Sites vs. Web Design — what’s the difference?
Authority Sites is an SEO product first — 80–200+ pages built to rank for the searches your buyers make. Web Design is a conversion product first — a redesign for the business that already gets traffic but loses it on a dated site. Same brand system, same speed, same senior team; different problem.
Two products · same operating system
FAQ · 04
Do I need the care plan?
Not required — you own the site outright after launch and can host it anywhere. The care plan exists because authority decays without upkeep: pages need refreshing, the stack needs updates, content cadence keeps the cluster growing. If you don’t have someone in-house to do that, the care plan does it.
Optional · keeps compounding
FAQ · 05
Who is this not for?
Pre-revenue startups (you don’t have the customer signal yet to know what to rank for), enterprises that need RFPs and six-stakeholder calls, and anyone whose deciding factor is “cheapest.” We have a methodology and we apply it; if the brief is “do whatever we say,” that’s not the work we do. We’ll tell you on the first email if it isn’t a fit. Tampa Bay is home; the playbook travels — Florida and select US metros.
Self-select · honestly · saves us both a week
Berth · 06
Not sure which one? Start with the audit.
Send us your URL, your industry, and your metro. We’ll send back a free 5-minute Loom — what’s costing you leads, what we’d ship in week one, and which of the five services fits. No call required, no follow-up sequence, no auto-DMs.
- Free 5-minute Loom · no charge · no upsell
- $500 written audit option · refundable against any build (90 days)
- Senior person reads it · replies within one business day
- “None of the five fits yet” if that’s the truth
- Five services · zero bundles · pick the one that fits
Tampa, FL · Also working in: Orlando · Jacksonville · Miami · St. Petersburg