§ 01 · Berth · Sample voyage · IT/MSP archetype · Tampa · Illustrative
A mid-market MSP
outranked the incumbents
in 90 days.
“Cypress MSP” is an illustrative archetype — composite of typical Tampa IT/MSP engagements. The pattern: a mid-market MSP smaller than its regional incumbents and invisible to the buyers who’d actually prefer them. The fix: a 47-page authority cluster built around what mid-market IT decision-makers actually search for. Numbers below are typical for this archetype — your math varies with your specialty mix and competitive density.
Request the manifest · From $3,000
Hypothetical firm & figures · Real pattern · Specialty > size in B2B search
Sample voyage · IT/MSP build · Hypothetical firm, real pattern
What a build like this typically ships.
- 01SERP map · stack × industry × IT pain✓ TYP.
- 0247-page cluster · M365 · cybersec · BCP✓ TYP.
- 03FAQPage + LocalBusiness + Service schema✓ TYP.
- 04~30-day window for rank movement✓ TYP.
- 05“Innovative cybersecurity solutions” copyrefused
- 06Slider hero from 2017refused
VOYAGE
ILLUSTRATIVE Rank 30 days
Cypress MSP archetype · Typical outcomes · Illustrative
Numbers describe typical outcomes for a mid-market Tampa MSP at this build scope. Actual outcomes depend on your specialty mix, the head-term competition for “Tampa MSP”, and how well-documented your existing client work is.
§ 02 · Berth · The Starting State · The challenger MSP problem
Smaller than the incumbents. And invisible to the buyers who’d prefer them.
The archetype: a 12–20-person Tampa MSP, technically sharper than the three regional incumbents who currently own the SERP. The CFO of a 40-person law firm in Westchase wants exactly this MSP — but searches “Tampa managed IT” and gets the three big ones. The challenger is invisible.
The incumbents have inertia: ten-year-old domains, decent backlink profiles, and a Google Business Profile someone set up correctly in 2015. What they don’t have is depth. Their sites are 12-page brochure builds with slider heroes and “innovative cybersecurity solutions” hero copy. They’ve stopped writing.
The diagnosis: the incumbents had inertia, not depth.
Mid-market IT buyers don’t search for “MSP.” They search for what they’re actually wrestling with: “Microsoft 365 migration for law firms,” “HIPAA compliance audit,” “ransomware response plan Tampa,” “BCP for a 40-person ops team.” Each one a real search; each one a page that wins the click. The incumbents have none of them.
§ 03 · Berth · The Position · Specialty beats size
“#1 for ‘Tampa MSP’ three months in.
Our biggest competitor still has the slider hero from 2017.”
The pattern when a build like this lands: by month two the CEO starts hearing from prospects who explicitly say “I found you when I was looking for [specific specialty].” Not “I found you when I searched MSP.” Specialty searches converted because the incumbents weren’t competing on them.
By day ninety the archetype typically holds #1 for “Tampa MSP” for the first time in the firm’s history. Inbound demos at ~22/month, mostly from specialty pages — not the homepage. The cluster is what ranks; the homepage is the closer.
Whether the specific number replicates depends on your existing domain authority and how much specialty depth your team can document. The shape of the trade — depth beats incumbency in B2B specialty search — is what this archetype is for.
§ 04 · Berth · The Haul · 47 pages of useful
47 pages of useful. None of “innovative cybersecurity solutions.”
Four phases. Specialty × industry × IT pain — the searches a mid-market CFO or COO actually types. Illustrative scope; your cluster sizes to your specialty depth.
Specialty thesis
Stack × industry × IT pain — mapped against demand
- SERP map every viable specialty combo
- ~47 cells with real search demand picked
- “MSP” head term reserved for homepage
Buyer-language pages · not vendor brochure
Specialty page template
Diagnosis · stack · timeline · price ranges
- Each specialty page reads like a senior strategist wrote it
- Pricing ranges · not “contact for quote”
- No stock-server-room photography
Pricing & timeline anchors · B2B differentiator
47 senior-edited pages
Industry-specific · scenario-driven · sober
- Industry pages (law · medical · property mgmt · accounting)
- Scenario pages: “after a ransomware event,” “after acquiring a 20-person company”
- Schema · Service · LocalBusiness · FAQPage
Senior tech voice · no jargon hedging
Speed · schema · launch
Lighthouse 95+ · GSC · 30-day window opens
- Lighthouse 95+ · WCAG AA baseline
- Sitemap + GSC · old pages 301’d
- Specialty pages typically rank first · head term ~90 days
Specialties move first · head term takes longer
§ 05 · Berth · The Fit · When this archetype applies to you
The fit, in four lines.
Match · 01
Mid-market MSP. Sharper than incumbents, less visible.
12–30-person Tampa MSP whose specialty competence is higher than the three big regional firms — and whose buyers can’t find you because they search by need, not category.
Pattern · the challenger problem
Match · 02
Real specialty depth.
Specific industries you’ve actually served — and scenarios you’ve worked through. If your specialties are documented, the cluster writes itself.
Documentation · the input
Match · 03
Pricing transparency you can stomach.
Ranges on the page, not “contact for quote.” Buyers want anchors.
Anchoring · B2B differentiator
Match · 04
Patience for 30 days · ambition for 90.
Specialty pages move first (~30 days). The head term (“Tampa MSP”) takes 60–90 days. If three of these four match, send us your URL.
Timing · 30 / 90 split
Berth · 07
Outrank the incumbents.
Send your URL, your specialty mix, and the head terms you’d like to own. The archetype above is illustrative; your real receipt comes after we ship for you.
- Free 5-minute Loom · scoped to your specialty mix
- From $3,000 · 14-day delivery · documented SLA
- Cluster shape sized to your real specialty depth
- Specialty pages rank ~30 days · head term ~90
- Receipts before claims — we earn them after we ship for you
Tampa, FL · Also working in: Orlando · Jacksonville · Miami · St. Petersburg