Industries · 19 verticals · 2021–2026
Nineteen verticals. One playbook, calibrated to each.
Authority sites and conversion-first rebuilds for established service businesses — tuned to the searches, the buyer questions, and the substance each vertical actually demands. Every vertical below has a dedicated page. Three of them have a named, anonymised Tampa case study; the rest run the same disciplined build, and each page names its closest published analogue rather than pretending to a proof point that isn’t on the record yet. We say which is which.
The verticals
Pick the one closest to you. The discipline is the same.
Home & local trade services
HVAC
Bayshore HVAC case · 12 → 184 pages · +312% organic in 90 days
Residential and commercial HVAC contractors competing on map-pack visibility across multiple neighbourhoods and service types. Cluster shape: service × neighbourhood × emergency/maintenance.
HVAC web design Home services · Closest analogue: HVACRoofing
From $3,000 · 14-day build · seasonal-intent layer
Residential and commercial roofers whose pipeline rises and falls with storm seasons and insurance cycles. The cluster handles the seasonal-intent layer so you don’t lose Q1 to thin pages.
Roofing web design Home services · Closest analogue: HVACPlumbing
From $3,000 · 14-day build · emergency-intent priority
Residential plumbing operators where “burst pipe” beats “annual inspection” for traffic 8:1. The cluster front-loads emergency queries while still capturing maintenance and renovation searches.
Plumbing web design Home services · Closest analogue: HVACElectrical
From $3,000 · 14-day build · panel / EV / generator pillars
Residential and commercial electricians — panel upgrades, EV chargers, standby generators, rewiring, light commercial. Cluster shape: service × neighbourhood × emergency/scheduled/project.
Electrician web design Home & restoration · Closest analogue: HVACMold remediation
From $3,000 · 14-day build · inspection / remediation / pre-sale layers
Inspection, testing, and remediation operators in a humidity-driven, year-round market. Insurance-adjacent content kept educational, with clear “talk to your insurer” framing throughout.
Mold remediation web design Home services · Closest analogue: HVACPest control
From $3,000 · 14-day build · recurring-plan + WDO + commercial layers
Operators whose economics run on recurring plans — plus termite/WDO-for-closings and documented commercial programs. Cluster shape: service × neighbourhood × intent × commercial.
Pest control web design Home & logistics · Closest analogue: HVACDumpster rental
From $3,000 · 14-day build · size-guide + service-area + contractor layers
Roll-off operators where “which size do I need” and price transparency are the whole sale. Cluster shape: size/use × service area × residential/contractor.
Dumpster rental web design Home services · Closest analogue: HVACLawn & landscape
From $3,000 · 14-day build · recurring + project + HOA layers
Maintenance routes and lawn-treatment programs alongside project landscaping, irrigation, sod, and hardscape. Cluster shape: service line × neighbourhood × residential/commercial/HOA.
Lawn & landscape web design Home & trade services · Closest analogue: HVACPro Trades & Services
From $3,000 · 14-day build · the catch-all for every other trade
Painting, flooring, drywall, handyman, fencing, garage doors, gutters, pressure washing, pool service, windows, concrete, appliance repair, locksmiths — one playbook calibrated to whatever you actually run.
Pro-trades web designHealthcare & wellness
Healthcare
From $3,000 · 14-day build · YMYL-careful · HIPAA-aware
Independent practices and clinics — primary care, urgent care, PT, chiro, behavioral health, home health, specialty clinics. Cluster shape: service/condition × insurance × location × new-patient funnel.
Healthcare web design Healthcare · Closest analogue: Harbor LawDental
From $3,000 · 14-day build · new-patient + high-value-case acquisition
General, cosmetic, and specialty practices — implants, Invisalign, veneers, emergency dental. Cluster shape: procedure × insurance/financing × location × new-patient special.
Dental web design Wellness & aesthetics · Closest analogue: Harbor LawMedspas
From $3,000 · 14-day build · medically supervised · claims-careful
Injectables, laser, body contouring, microneedling, IV/wellness, hormone and medical weight-loss. Cluster shape: treatment × concern × location × membership/new-client funnel.
Medspa web designProfessional & B2B services
Attorneys
Harbor Law case · 29 programmatic pages · 4 top-10 in 60 days
Small and mid-size firms whose new-client pipeline depends on paid referral marketplaces. The cluster owns the searches buyers actually make — by city, practice area, and intent — and replaces the recurring tax.
Attorney web design B2B services · Published Tampa caseIT & MSP
Cypress MSP case · 47 pages · #1 for “Tampa MSP” in 90 days
Managed-service providers and B2B IT consultancies competing against larger incumbents on inertia rather than substance. The cluster moves the conversation onto technical depth — where you win.
MSP web design B2B services · Closest analogue: Business acquisition · USAB2B Services
From $3,000 · 14-day build · the catch-all for non-IT B2B
Consultancies, fractional execs, agencies, commercial services, industrial services, professional-services-to-business. Smaller, deeper cluster: solution/use-case × industry-served × buyer-stage.
B2B services web design Professional services · Closest analogue: Bayshore HVACReal Estate & Realtors
From $3,000 · 14-day build · wraps your IDX, doesn’t replace it
Agents, teams, and boutique brokerages. Hyper-local is the whole game: neighbourhood and market pages, school-district pages, buyer/seller/relocation guides, niche pages — the durable, ranking layer around the listing feed.
Real-estate web designConsumer & community
Restaurants
From $3,000 · 14-day build · wins the searches the apps don’t
Independent restaurants and small local groups. The cluster captures catering, private events, “[cuisine] in [neighbourhood]”, occasion and dietary intent — plus owns the brand SERP and the site the aggregators don’t give you.
Restaurant web design Retail & consumer · Closest analogue: Web design · TampaRetail & Consumer
From $3,000 · 14-day build · WooCommerce in scope
Independent retailers and small consumer brands. Built to win where marketplaces are weak — local intent, specialty expertise, buying guides, brand SERP — not commodity SKUs. Catalog, checkout, Stripe/Square included.
Retail web design Mission & community · Closest analogue: Harbor LawNon-Profit
From $3,000 · 14-day build · you own it outright, no retainer trap
Non-profits and mission orgs. The “conversion” is a donation, a volunteer signup, a program inquiry — not a sale. Cluster shape: program × who-you-serve × audience-intent (donate / volunteer / get help / learn / partner), plus an impact-and-transparency layer.
Non-profit web design The receipts behind all of itThe work page
100 builds · 2021–2026 · 6 published cases
Three anonymised Tampa cases (Bayshore HVAC, Harbor Law, Cypress MSP) plus three approved-by-name client cases — water filtration · South Africa, business acquisition · USA, web design · Tampa. Every analogue referenced above traces back to one of these.
See selected workOn naming the proof
Three have a named case. The other sixteen don’t pretend to.
Most agency “industries we serve” pages list every vertical the agency ever shipped a brochure for, each one implied to be a triumph. Ours doesn’t work that way. Three verticals — HVAC (Bayshore), attorneys (Harbor Law), IT/MSP (Cypress MSP) — have a named, anonymised Tampa case study on the work page, with a real client, a real outcome, and a real description of the cluster shape we’d build next. The work page also carries three more cases that clients approved for public use by name — water filtration · South Africa, business acquisition · USA, web design · Tampa.
The other sixteen verticals share the same disciplined build — pillars, supporting pages, FAQ depth, schema, speed, accessibility — and we list each with its closest published analogue rather than borrowing someone else’s numbers and calling them yours. When a vertical clears a public case of its own, that page gets upgraded. Until then, every claim on it is one we can stand behind.
What every vertical gets
Same discipline. Calibrated to the substance you bring.
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14-day build — the same fourteen days whether you’re a home-services operator, a clinic, a B2B specialist, or a non-profit. Only the keyword data and the editorial bar change.
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Vertical-specific cluster shape — service × neighbourhood × intent for home services; procedure × insurance × location for healthcare; solution × industry × buyer-stage for B2B; program × audience × intent for non-profits. We pick what fits.
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Senior-led editing — every pillar page is written and edited by a senior strategist. In regulated verticals — healthcare, dental, medspas, legal, financial-adjacent — content stays general, educational, and claims-careful, with the right “see your provider / your insurer” framing. The buyer can tell. So can Google.
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04
Schema, speed, accessibility — the right schema.org types for the vertical (LocalBusiness, MedicalBusiness, LegalService, RealEstateAgent, Restaurant, Store, NGO…), plus Service, FAQPage, BreadcrumbList. Lighthouse 95+ on every template. WCAG 2.1 AA. Non-negotiable.
Q2 capacity · 4 builds · 2 slots remaining
Which one’s closest to your business?
Pick the nearest vertical above — the cluster gets calibrated to what you actually do. Not sure which fits, or your exact line of work isn’t here? Send your URL and a sentence on what you do; we’ll send back a free 5-minute Loom and tell you straight whether the playbook applies.