§ 01 · Berth · Outbound · Authority sites · Flagship · 14-day
Authority sites
in 14 days.
Ranking in 60.
We rebuild service-business sites into full topical authority clusters — pillars, supporting pages, and the internal-link graph that wires them together. The cluster is the SEO product. We ship it in 14 days.
Request the manifest · From $3,000
From $3,000 · 14-day delivery · You own the theme & site outright at launch
Voyage · 14 days, kickoff to launch · Tampa
What ships on day 14.
- 0160-keyword ranking thesis · signed off Wk1✓ DAY 4
- 0280–200+ pages · single proven template✓ DAY 11
- 03Custom WordPress theme · you own it✓ STD.
- 04Schema · LocalBusiness · Service · FAQ✓ STD.
- 05Lighthouse 95+ · WCAG 2.1 AA✓ STD.
- 06Bundles · upsells · scope creeprefused
SHIPS
14 DAYS Lands Day 14
Authority sites · Verified outcomes · 2025–2026
Numbers describe typical outcomes for a Tampa Bay topical-authority cluster build. Actual outcomes vary by industry, competitive density, and starting site state — the audit shows you what’s bleeding leads before any of this gets quoted.
From the last batch of audits · before any of these clusters got quoted
What a $500 audit typically finds.
Four real anonymized findings we surface again and again on Tampa Bay sites. Each one has a known fix effort and a known ranking impact. The audit names the top ten in yours, prioritized. The cluster build then deploys against them.
Keyword cannibalization
Two pages on your site are competing for the same query — Google can’t pick which to rank. Consolidate one, redirect the other, watch the rank consolidate too.
NAP inconsistency
Your name/address/phone disagrees across the site, GBP, and 14 citation directories. The local algorithm reads this as “two businesses” and trusts neither.
Core Web Vitals — image bloat
Hero images shipped at 3–5MB. The LCP fails on 4G. Compress, convert to WebP/AVIF, lazy-load below the fold. One afternoon of work, sitewide Core Web Vitals pass.
Schema markup gap
No LocalBusiness, Service, or FAQ schema. The SERP entry has no rich features. Add the right schema types and the click-through rate climbs because the listing finally signals what you do.
§ 02 · Berth · The Haul · Sample voyages · Illustrative
Four authority archetypes. Hypothetical companies, real patterns.
Illustrative archetypes drawn from typical Tampa Bay engagements — HVAC, attorneys, MSP, B2B specialists. Page counts, ranking timelines, and cluster shapes describe what builds at this scope typically deliver. Projections, not receipts — we earn the receipts after we ship for you.
“Bayshore HVAC” archetype
From 12 pages to map pack #2 · typical
- +312% organic traffic · 90 days · typical
- 12 → 184 pages · single template
- 3 → 67 ranked keywords · 60 days · typical
- 14d kickoff to launch · documented SLA
Read the full archetype
Home water filtration archetype
National coverage · South Africa · illustrative
- Hundreds of page-1 rankings · typical
- Topical cluster across home-services vertical
- National surface, single playbook
Read the full archetype
B2B acquisition archetype
High-intent B2B niche · illustrative
- 220 ranked keywords · from invisible · typical
- Searchers with real intent · no room for noise
- Cluster delivered the surface area they needed
Read the full archetype
Tampa web-design archetype
1,500+ keywords · 5 months · the meta-case
- 1,500+ keywords ranked · 5 months · typical
- Single Tampa metro · adjacent agency-style firm
- Meta-case: same OS on a firm we compete with for attention
Read the full archetype
§ 03 · Berth · The Problem · You’re not alone if…
You’ve built a real business. The site is the bottleneck.
Four failure modes we see in every audit of an established service business that hasn’t built a topical cluster yet.
You’re tired of
- Organic lead volume that’s flat or trending down — and not knowing which lever moves it.
- Newer competitors looking sharper and stealing your map pack one keyword at a time.
- An eight-month redesign that cost a senior hire’s salary and ended in a generic template.
- Pitches from agencies that all sound the same — none will commit to a thesis on day one.
Failure mode · 01
Your organic lead volume is flat — and you’re not sure which lever moves it.
You can see the analytics — sessions hovering, conversions stable, traffic neither growing nor cratering. The site is doing what it was built to do five years ago. The market has moved; the site hasn’t. The lever you haven’t pulled is topical depth.
Pattern · plateau · the most common starting state
Failure mode · 02
Newer competitors are taking the map pack.
They have 180 pages of topical surface area; you have 12. The map pack ranks the site that signals depth — not the one that opened first.
Audit · sitemap-depth gap
Failure mode · 03
Eight months for a generic template.
The last redesign was a multi-quarter timeline that ended in something you can’t tell apart from three other agencies’ templates. Custom was in the deck; the deliverable wasn’t.
Pattern · long-cycle agency build
Failure mode · 04
Every agency pitching sounds the same. None will commit to a thesis on day one.
“We’ll discover your brand,” “we’ll workshop the positioning,” “we’ll align on objectives.” Three months later you still don’t have a written keyword thesis. We sign yours off on day 4. If two of these four failure modes land, you’re our buyer — the thesis below is what we’d ship against.
Pattern · indistinguishable pitches · what we refuse to do
§ 04 · Berth · The Position · Authority-sites thesis
12-page sites don’t rank.
Topical clusters do.
An authority site isn’t a homepage. It’s a cluster — pillar pages, supporting pages, and the internal-link graph that wires them together. The cluster is the actual SEO product. Most agencies sell custom design because it’s profitable for them — not because it ranks for you. We’ve engineered our 14-day system to ship the cluster, ruthlessly.
Every page exists because search demand exists. Nothing pads the sitemap. Nothing dilutes the topical signal. That’s the difference between a site that looks done and a site that ranks. The buyer who reads this page is sophisticated enough to know “ranks” is a hand-wavy word in most agency mouths — so here’s the specific operating definition: the cluster moves your map pack, your organic sessions, and your phone.
The thesis below has 100 builds behind it. The illustrative archetypes in §02 sketch what typical outcomes look like at this scope — a Tampa HVAC operator going 12 → 184 pages in 14 days and taking a map-pack #2 spot; an adjacent Tampa web-design firm ranking for 1,500+ keywords across five months on the same operating system. Hypothetical companies; real patterns. We earn the actual receipts after we ship for you. The discipline is the product.
§ 05 · Berth · The Stack · What ships on day 14
Twelve deliverables. Four categories.
No upsells, no add-on contracts, no surprise scope creep. The stack below ships on every authority site — scaled to your tier. Starter draws 10; Cluster and Flagship draw 12.
Where the cluster begins
60-keyword thesis · signed off Wk1
- 60-keyword ranking thesis — SERP analysis + GSC dive + competitor footprint
- Site architecture + link graph — pillars, supporting pages, schema strategy
- Topical brief — every page given its target query and supporting context
Sign off · day 4 · before any page gets built
Where the site gets made
80–200+ pages · one ruthless template
- Custom WordPress theme — block-based Gutenberg · you own it · no licensing
- 80–200+ pages on a single proven template · AI-accelerated + senior-edited
- AI-generated imagery aligned to your style guide — no stock photos
- WooCommerce — std on Cluster & Flagship · Starter add-on
Real thing in the browser · not flat mockups
Where the engineering shows
Launch requirements · not post-launch tasks
- Lighthouse 95+ Performance, 100 SEO, 100 Best Practices, 95+ Accessibility
- WCAG 2.1 AA — contrast, keyboard nav, screen-reader semantics, focus states
- Schema markup — LocalBusiness, Service, FAQPage, Article (JSON-LD)
Every page · every metric · every launch
Where the cluster ships
Live · indexed · handed off
- Sitemap submitted to GSC — index coverage monitored
- Hosting + maintenance handoff to the care plan, month-to-month
- Full editorial control via custom Gutenberg blocks — your team edits without touching code
Live URL · redirect map · handover walkthrough
Twelve deliverables, three tiers. Pricing on every option — see §06 The Price.
§ 06 · Berth · The Log · How we ship in 14 days
Cluster-first. Four phases. Live and indexed in 14.
Same 14-day cadence we run on every build — but here every phase optimizes for one thing: the cluster. Pillars, supporting pages, internal-link graph, indexation. You sign off, we move forward. No black-box weeks, no “we’re working on it” updates, no surprise scope creep.
Audit
SERP + GSC + 30-min interview
- Buyer-journey + keyword universe mapped
- Every competitor outranking you graded
- Wednesday thesis — what we’d target
→ Ships: 60-keyword thesis
Architecture
Cluster design · sitemap · schema
- Pillars + supporting pages + internal-link graph
- Schema strategy across every page type
- No sitemap padding · only demand-backed pages
→ Ships: full sitemap + link graph
Content + Design
AI-accelerated · senior-edited
- Single proven template · applied ruthlessly
- Brand-system layouts · already proven to rank
- Senior editing on every page
→ Ships: 80–200+ pages live in staging
Ship + handoff
Launch · GSC · care-plan handoff
- Submit sitemap to Search Console · monitor index coverage
- Hosting + maintenance hand-off to care plan
- Most clients see first-page rankings inside 60 days
→ Ships: live site + GSC + handoff
§ 07 · Berth · The Price · No hidden number
Three ways to ship.
Same playbook, scaled to your scope. The smaller the metro and the tighter the cluster, the lower the tier. Pricing is fixed up-front; no hourly billing, no scope-creep invoices.
Starter
$3,000 · 14-day · 1 metro · 1 industry
- 80–120 page authority cluster
- 1 metro · 1 industry vertical
- WooCommerce as add-on
- Standard delivery queue
- Care plan handoff included
Cluster
$5,000 · 14-day · full topical authority for one metro
- 120–180 page topical cluster
- 1 metro · supporting-cluster expansion
- WooCommerce included
- 3 satellite topical clusters
- Care plan handoff included
Flagship
$8,000 · 14-day · priority queue · multi-metro
- 200+ page topical cluster
- Multi-metro architecture (FL or US)
- Programmatic SEO bundled · 50+ city × service
- WooCommerce + full editorial illustration set
- 60-keyword thesis × every metro
- Q2 capacity slot · priority queue
All tiers include: 14-day delivery · custom WordPress theme · brand system · 60-keyword thesis · AI imagery · schema + sitemap + GSC · Lighthouse 95+ engineered · WCAG 2.1 AA · you own everything.
§ 09 · Berth · Marginalia · Objections sophisticated buyers ask
Things buyers ask before they pick a tier.
If your question isn’t here, ask it on email. We’d rather answer once, in writing, than hide behind FAQ copy.
FAQ · 01
A 200-page site for $3,000? What’s the catch?
No catch. AI handles production volume; senior editors handle briefs, hooks, and brand voice. We ship to a single template — applied ruthlessly — that’s already proven to rank in your category. The savings come from refusing to redesign every page, refusing to run multi-week brand workshops, and refusing to layer in account managers. Senior people doing senior work. Fast. Worried about the AI part? Does Google penalize AI content? — short answer, not for being AI-written; it penalizes content that doesn’t help anyone, however it’s made.
Pricing discipline · how the math works
FAQ · 02
Starter vs. Cluster vs. Flagship?
Starter ($3k): 80–120 pages, 1 metro, 1 industry. Cluster ($5k): 120–180 pages w/ supporting clusters — most common. Flagship ($8k): 200+ pages, multi-metro, programmatic bundled. All three: same 14-day delivery.
Tier decision · scope, not quality
FAQ · 03
What if I have an existing site I want to keep some of?
Common scenario. Phase 01 grades every existing page — keep, rewrite, redirect, or kill. Pages worth keeping get migrated; the rest get 301-redirected. You don’t lose ranking equity. Site doesn’t go down during the move.
Migration · 301s · no equity loss
FAQ · 04
Can my team edit pages after launch?
Yes. WordPress Gutenberg + bespoke block patterns for every section. Your team edits copy, swaps images, adds pages, rearranges sections without touching code. The brand system enforces visual consistency — you can’t accidentally break the look.
Ownership · self-editable · no licensing
FAQ · 05
Do you build WooCommerce / eCommerce?
Yes. WooCommerce in the standard stack — included on Cluster & Flagship; Starter add-on. Product catalogs, checkout, Stripe/Square, shipping logic, inventory. For service businesses with retail lines (HVAC parts, dental supplies), this matters.
eCommerce · WooCommerce · scoped
FAQ · 06
What’s NOT included?
Domain registration (~$12–15/yr, you own it). Custom photography of your team (we generate brand-aligned imagery; a real photoshoot is separate). Ongoing SEO work beyond launch (that’s the care plan or a scoped engagement). Be wary of any agency that lumps these in — they’re either marking them up, or doing them badly.
Honest exclusions · no hidden fees
FAQ · 07
How does the 60-keyword thesis work?
Phase 01 SERP analysis on every keyword combination relevant to your business. Score each on (1) search volume, (2) commercial intent, (3) ranking difficulty, (4) topical fit. The 60 we pick are the highest-leverage targets. You sign off on the list before we touch architecture. No surprise pivots.
Process · the gate before any building
FAQ · 08
What if my industry isn’t on your list?
If you have $1M+ revenue, an established team, and a search-driven buyer, the playbook probably applies. Industries shipped: HVAC, roofing, plumbing, electrical, mold, pest, dumpster rental, lawn, attorneys, IT/MSP, B2B services, real estate, healthcare, medspas, dental, restaurants, retail, non-profit. Email us — we’ll tell you straight whether it fits.
Industry fit · honest read by return email
Berth · 10
Authority sites in 14 days. From $3,000.
Send us your URL. We’ll do a free 5-minute Loom audit — what’s costing you leads, what we’d ship in week one, which tier fits. No call required, no follow-up sequence, no auto-DMs.
- Free 5-minute Loom audit · senior-reviewed
- $500 full written audit option · refundable against any build (90 days)
- 14-day delivery · documented SLA across all three tiers
- You own the theme & site outright at launch
- Lighthouse 95+ · WCAG 2.1 AA · launch requirements
Tampa, FL · Also working in: Orlando · Jacksonville · Miami · St. Petersburg
§ 11 · Berth · Send it over · Start the cluster
Send us your URL. We’ll send a straight answer.
Your URL, your industry, your metro, and what’s bugging you — that’s enough for a real read from the person who’d run your cluster. Usually within a business day. Prefer plain email? support@misspepper.ai reaches the same inbox; or call 844-202-6410.
We confirm receipt within one business day · often same day