§ 01 · Berth · Outbound
Tampa websites
that earn
their place.
We’re privateers, not pirates — we earn the haul, site by site, keyword by keyword. Authority-driven topical-depth sites shipped from the Port of Tampa in weeks, not quarters. No padding, no plunder, no eight-month timelines.
Open the hull · See what’s leaking
12–20 pages · 5 business days · Refundable against any build engagement
Sample voyage · Illustrative scope · Tampa HVAC build
What a Tampa HVAC build looks like.
- 01Keyword cluster · charted✓ TYP.
- 02Topical map · 6 pillars / 80 spokes✓ TYP.
- 03Service pages · built & indexed✓ TYP.
- 04Location matrix · 22 metros✓ TYP.
- 05GBP · NAP citations · map pack···
- 06Schema · LocalBusiness · all pages✓ TYP.
AMPLE
BUILD Outcome TYPICAL
Illustrative build outcomes · Typical Tampa Bay engagement
Numbers describe typical outcomes for a Tampa Bay topical-authority build at this scope. Actual outcomes vary by industry, competitive density, and starting site state. We earn the receipts after we ship — the audit shows you what’s bleeding leads before any of this gets quoted.
From the last batch of audits
What a $500 audit typically finds.
Four real anonymized findings we surface again and again on Tampa Bay sites. Each one has a known fix effort and a known ranking impact. The audit names the top ten in yours, prioritized.
Keyword cannibalization
Two pages on your site are competing for the same query — Google can’t pick which to rank. Consolidate one, redirect the other, watch the rank consolidate too.
NAP inconsistency
Your name/address/phone disagrees across the site, GBP, and 14 citation directories. The local algorithm reads this as “two businesses” and trusts neither.
Core Web Vitals — image bloat
Hero images shipped at 3-5MB. The LCP fails on 4G. Compress, convert to WebP/AVIF, lazy-load below the fold. One afternoon of work, sitewide Core Web Vitals pass.
Schema markup gap
No LocalBusiness, Service, or FAQ schema. The SERP entry has no rich features. Add the right schema types and the click-through rate climbs because the listing finally signals what you do.
§ 02 · Berth · The Position
Custom design doesn’t win.
Topical depth wins.
Most agencies sell custom design because it’s profitable for them — not because it ranks for you. We sell topical depth because that’s what moves your map pack, your organic sessions, and your phone. You’re not buying a snowflake. You’re buying a manifest.
§ 03 · Berth · The Problem
Your site is the bottleneck. Here’s what’s actually wrong.
Four failure modes we see in every audit. The ones you’ve already paid for — once, maybe twice.
You’re tired of
- Your organic lead volume going flat — or sliding.
- Newer competitors stealing your map pack.
- The $40K redesign that took eight months and shipped a template.
- Not being able to tell which agency pitching you is actually different.
Failure mode · 01
You paid $40,000 for a redesign that took eight months and didn’t move the phone.
Custom hero. Custom illustration. Custom team grid. Zero topical pages added. Your competitor — who paid less — added 180 service-area pages and took your map-pack spot. The deliverable was beautiful. The deliverable was wrong.
Pattern · Common across Tampa Bay site audits
Failure mode · 02
Twelve pages of “us.” Zero pages of what people search.
Your About page is polished. Your Services page lists six things in a row. Your competitor has a page for “emergency AC repair Carrollwood” — and ranks for it.
Audit · sitemap depth
Failure mode · 03
Schema, citations, and the map pack — none of it wired up.
LocalBusiness schema missing. GBP categories wrong. NAP inconsistent across 14 directories. The technical plumbing the search engine reads — broken or absent.
Audit · technical SEO
Failure mode · 04
“Helpful content” is a euphemism for real content. Yours isn’t.
Generic 400-word service descriptions. Copy that reads like every other contractor in town. AI-slop blog posts that never named your county. Google’s stopped indexing the ones that did get crawled. You don’t have a content problem — you have an editorial problem.
Audit · indexation · content quality
§ 04 · Berth · The Shipyard
What we ship.
Six capabilities — engineered as a system, not bolted-on afterthoughts. Every build deploys some combination of these. We don’t pad the manifest with services we wouldn’t use on our own site.
Scale
Authority sites · 100–330 pages
- Programmatic SEO at scale
- Topical clusters · pillar & spoke architecture
- Service × location matrices · 22 Tampa Bay metros
See Authority Sites
Theme
Custom block themes
- WordPress FSE + theme.json
- You own the code · no SaaS lock-in
- Open theme · portable across hosts
See Web Design
Convert
CRO layer engineered in
- Scroll-telling architecture · 6 conversion beats
- Mobile sticky CTAs · click-to-call where it fits
- Multi-path action panels · multi-step forms
Start an SEO audit
Brand
Brand-first design systems
- Philosophy → identity → theme
- One source of truth across every page
- BRAND-BRIEF + STYLE-GUIDE shipped, not just decks
See Web Design
Speed
<1.0s LCP · Green CWV
- Performance baked in · not chased
- WebP/AVIF · preconnect · CLS-zero
- Image-first optimization · lazy below fold
Find yours in the audit
A11y
WCAG 2.1 AA baseline
- ADA-defensible from day one
- Contrast · keyboard nav · semantic markup
- Skip-to-content · focus rings · ARIA where it earns it
See Care Plan
§ 05 · Berth · The Log
Chart the course. Build the manifest. Set sail. Earn the haul.
Four phases. Four-to-six weeks. No discovery decks, no quarter-long roadmaps. The voyage starts in week one.
Phase 01 · Charter the course
Read the chart before you set the sails.
Week one: we map your competitor density, your search demand, your existing rankings. We’re not asking what you’d like to be known for — we’re showing you what the search engine already has the appetite for.
Phase 02 · Build the manifest
Every page on the ledger has a target query.
Weeks two-to-four: we build the page manifest. Service hubs, service spokes, location matrix, supporting authority cluster. AI-accelerated production, senior editorial oversight. Templated structure where it scales, custom where it earns the rank.
Phase 03 · Set sail
Submit the sitemap. Send the indexing request. Watch the wake.
Week five: launch. GSC sitemap submission. Indexing API pings. GBP wired up to every location page. Schema validated end-to-end. We watch the indexation curve for 72 hours before declaring the voyage underway.
Phase 04 · Earn the haul
Watch the rankings. Iterate the cluster. Earn the haul.
Weeks six-to-twelve and beyond: we’re on watch. Rankings update weekly. Pages that don’t earn position three move into iteration. Pages that earn position one get the internal-link reinforcement that holds them there. The map pack is the proof.
§ 06 · Berth · The Haul
What a build like yours could look like. Sample voyages.
Four illustrative engagements at different scopes. These aren’t named clients — they’re hypothetical builds drawn from typical Tampa Bay industry archetypes, sized at the scopes we ship at. The numbers are projections, not receipts. We earn the receipts after we ship. Illustrative
Berth · 07
See what’s bleeding leads.
A written SEO audit of your Tampa Bay site — 12 to 20 pages covering crawl issues, competitor footprint gaps, intent-mapping, and a prioritized fix list. Delivered in 5 business days. $500, refundable in full against any build engagement within 90 days.
- 12–20 page PDF report · senior-reviewed, not template-stamped
- 5 business day SLA · day-by-day delivery schedule on the manifest
- 15-minute walkthrough call · after delivery, on your schedule
- $500 fixed price · refundable against any build engagement (90 days)
- Top-10 prioritized fix list · with effort estimates and ranking impact