Why roofing sites need different conversion patterns than other home services.

This page exists because we get asked this question a lot. The short answer is below — but if you want a real conversation about your specific situation, the discovery call is free and takes 60 minutes.

The Short Answer

Most established Tampa-area service businesses we work with are paying somewhere between $8,500 and $25,000 for a real authority website. Anything under $5,000 in this market is either a template platform like Squarespace or a corner-cutting agency that’s about to disappear in 18 months.

Our base engagement starts at $14,500 — that includes a custom block theme, brand identity work, up to 25 pages written and designed, schema markup, accessibility audit, performance tuning, and a 14-day delivery commitment. You own everything on day fourteen.

What Changes The Price

Page count is the biggest variable. A 25-page authority site is fundamentally different from a 100-page programmatic SEO build. Custom integrations (CRM, booking, e-commerce) push price up. Real photography (vs. AI-generated stock) pushes it up. None of these are required for an effective site — most of our clients land in the $14,500–$18,000 band and ship in two weeks.

What To Avoid

Avoid hourly billing. Avoid agencies that quote you a “discovery package” for $5,000 before they’ll even show you a price for the actual work. Avoid Elementor sprawl — it looks fast in year one and becomes unmaintainable by year three. Avoid anyone selling “guaranteed first-page Google rankings” — nobody can guarantee that.

If you want to talk through your specific situation, start a project here — we’ll send back a real number within a business day.

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